About
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The Story

Founded in January 2017, Big White is more than just a teeth whitening service. It's an idea


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As an Ithaca native and a current student at Cornell University, nothing puts a smile on my face quite like the thrill of a Cornell hockey game. After years of chanting "Go Big Red" I decided that it was time to go Big White. 

So what's the big idea behind Big White? It's very simple:  a great smile yields confidence, and confidence yields success. Don't believe me? I spent 2 years of my life doing volunteer missionary work in Colorado. I got tired of doors slamming in my face, people cussing me off their porch, and stoned college students staring blankly back at me. I needed to make a better impression. I needed to grab their attention.

In October of 2015 I had a roommate named Jacob. He was obsessed with his teeth, and his obsession rubbed off on me. I began taking meticulous care of my teeth and using whitening products. The difference was amazing. My smile went from average to distinctive. People noticed it, and I started getting tons of unexpected compliments. "Wow, you've got white teeth" or "I love your smile." Some people would even confess, "It was the first thing I noticed about you!"
I was pretty caught off guard, but loved it. When I realized that I had an impressive smile and that people actually noticed it, my confidence went through the roof. Everyone loves pearly whites, and a smile is a powerful form of expression.

From that point on...SMILE + CONFIDENCE = SUCCESS. It's true. People notice your smile, which creates a good impression. Then they feel your confidence, which creates a sense of trust and comfortability. I constantly see this in the daily lives of my customers, whether it's dating, job interviews, networking, or getting an outrageous amount of likes on an instagram post.

The problem is that most teeth whitening services are either wildly expensive or terribly ineffective. For example, a dentist will charge you $400-$600 for a treatment or make you pay $100 for a simple whitening tray, plus more money for the gel! Whitening strips, such as Crest products, cost usually $35-$50 for just one box. If you use whitening strips regularly then you're going through several boxes a year, which really adds up. What about whitening toothpaste? The problem is that hydrogen peroxide--the key whitening ingredient--needs a lot longer than your birthday-song-length brushing session to really make a difference. What about whitening mouthwash? Let's be real, have you ever met anyone that actually saw a difference, even after months of use? I haven't.

Hence the inspiration behind Big White. Treatments are affordable AND effective. You will notice a difference without burning a hole in your pocket. In fact, as a college student living on a tight budget, I became a master discount hunter. Well, out of respect for my fellow students and community members, I offer a wide variety of HUGE discounts. Don't believe me? Check out the Pricing right now! Want to know why Big White treatments are so effective? Check out How It Works right now!

So there you have it. Let's get your teeth nice and white. Let's get your smile up to bar. Let's get your confidence sky high. Let's go Big White!

The Facts

Annual Spending on Teeth Whitening

Dental Whitening Price

Patients Requesting Whitening

The average price for an in-office dental whitening is $600! That's pretty expensive compared to Big White. Especially considering that the results are the same!
89% of orthodontists in America had patients request a teeth whitening treatment!
Americans spend $1.4 billion annually on cosmetic teeth whitening services! It's definitely a popular cosmetic treatment.

Career Success

Good Smile, More Trust

Great Smiles are Attractive

74% of adults believe that an unattractive smile can hurt your chances for career success. Don't take that chance!
73% of Americans trust someone with a good smile more than someone with nice clothes or an expensive car.
96% of adults believe that an attractive smile makes you more appealing to the opposite sex. That's a good enough reason, isn't it?
Meet the Owner
Hi, my name is Chandler. I'm an Ithaca native and currently a student at Cornell University. I'm pursuing a degree in hospitality because of my passion for service, which is why I love Big White. I love the feeling I get when I see a customer satisfied with their new white smile. It's a great experience seeing them get so excited, and watching their confidence immediately skyrocket after just one look in the mirror.
For me, Big White isn't a job, it's a service that I love.
  1. Chandler Pfaff
    Chandler Pfaff
    Professionalism is a quality you can count on.
  2. Chandler and Jacob
    Chandler and Jacob
    Denver, November 2015: Saying goodbye to my roommate, Jacob, who got me interested in teeth whitening. This was back when I was missionary in Colorado.
  3. Chandler and Syrian Refugees
    Chandler and Syrian Refugees
    Jordan, July 2017: The power of a smile is a real thing. These children are refugees of the Syrian war, living in a refugee camp in northern Jordan, yet they are full of happy smiles.